Ma'anar ƙamus na kalmar "ƙauna" ita ce jawowa da riƙe sha'awa da hankalin wani ta hanyar fara'a, ban sha'awa, ko sihiri. Hakanan yana iya komawa ga aikin samun iko akan hankalin wani ko son zuciyarsa. Ana amfani da Captivate sau da yawa don kwatanta wani abu mai ban sha'awa, mai ban sha'awa, ko sha'awar abin da ake ganin zai dauki cikakkiyar hankali da tunanin mutum.
