Incazelo yesichazamazwi yegama elithi "personableness" yikhwalithi yokuba mnandi, ubungane, nokuthandeka ekuziphatheni nasekubukekeni komuntu. Isho ikhono lomuntu lokwenza umbono omuhle kwabanye ngamakhono abo okuxhumana nabantu, ubuhle, kanye nokuziphatha kwabo kukonke. Umuntu onobuntu ngokuvamile kulula ukukhuluma naye, uyangeneka, futhi uyakwazi ukwakha ubudlelwano obuhle nabanye.