Ma'anar ƙamus na "Occidentalism" shine wakilcin yammacin duniya ko al'adun yamma a matsayin maras kyau ko maras so idan aka kwatanta da sauran al'adu ko al'ummomi. Hakanan yana iya komawa ga munanan ra'ayoyi da abubuwan da suka faru na yammaci waɗanda ke wanzuwa cikin al'adun da ba na yamma ba. Ana amfani da kalmar "Occidentalism" a matsayin takwaransa ga "Orientalism," wanda ke nufin nuna soyayya da ban sha'awa na Gabas ta hanyar Yammacin Turai.