Babu shigar ƙamus na kalmar "McLuhan" saboda suna ne da ya dace, yana nufin sunan mutum: Marshall McLuhan.Marshall McLuhan (1911-1980) ɗan falsafar Kanada ne. kuma masanin ilimin watsa labaru, wanda aka sani da aikinsa a fannin nazarin sadarwa. Ya shahara wajen tsara kalaman “Matsakaici ita ce sako” da “kauye na duniya,” wadanda suka zama abin ambato da muhawara a cikin da’irar ilimi da shahararru.Ka’idojin McLuhan sun binciko hanyoyin da fasaha da kafafen yada labarai suka bi. yana tsara hangen nesa da sadarwa na ɗan adam, kuma aikinsa ya yi tasiri sosai a fannoni kamar nazarin kafofin watsa labaru, sukar adabi, da ka'idar al'adu.