"Herbert Marshall McLuhan" wani masanin falsafa ne, marubuci, kuma masanin ilimin sadarwa wanda aka haifa a ranar 21 ga Yuli, 1911, a Edmonton, Alberta, Canada, kuma ya rasu a ranar 31 ga Disamba, 1980, a Toronto, Ontario, Canada. McLuhan an san shi da rawar da ya taka wajen nazarin kafofin watsa labarai da kuma samar da kalmar "matsakaici ita ce saƙo," wanda ke nufin cewa hanyar isar da bayanai yana da mahimmanci kamar yadda bayanin kansa yake. Ayyukansa sun yi tasiri sosai a fagen ka'idar sadarwa, nazarin al'adu, da kuma karatun kafofin watsa labarai.