Ma'anar ƙamus na "kamfen talla" jerin tallace-tallace ne, tallace-tallace, tallace-tallace, da sauran dabarun talla waɗanda aka tsara don cimma takamaiman manufa ko manufa, kamar haɓaka wayar da kan jama'a, haɓaka sabon samfur ko sabis, ko tallace-tallacen tuki. Yaƙin neman zaɓe ya ƙunshi amfani da tashoshi daban-daban na kafofin watsa labarai, gami da talabijin, rediyo, bugu, dijital da kafofin watsa labarun, kuma yana iya gudana na wani ƙayyadadden lokaci, galibi tare da takamaiman kasafin kuɗi da aka ware don yaƙin neman zaɓe. Nasarar yaƙin neman zaɓe yawanci ana auna ta ne gwargwadon matakin da ya cimma manufofin da aka bayyana, da kuma ta hanyar awo kamar isarwa, haɗin kai, da dawowa kan saka hannun jari (ROI).