(1) It is not so much a programme to improve services as a gimmick to gain votes

(2) His stubborn puritanical simplicity was sometimes dismissed as a publicity gimmick .

(3) A traveling showman added a gimmick to his sales by vending cards through machines.

(4) It is more like a sales gimmick which targets the poor and uneducated.

(5) Critics have wasted no time dismissing the scheme as a gimmick or proof that the government have run out of ideas.

(6) It's foolish to dismiss it as nothing more than a gimmick

(7) He denied the scheme was a gimmick which would have little effect on the rocketing street crime problem.

(8) It seems a contrivance, a gimmick designed to get attention, which it does.

(9) However, many journalists and others were almost certain that it was a publicity-seeking gimmick .

(10) He challenged the Government to reveal the full cost to taxpayers of what he termed a publicity gimmick .

(11) This is mainly a fund-raising gimmick for a couple of right of center interest groups.

(12) A fund-raising gimmick

(13) No tricks, no gimmicks , no unpleasant taste in your mouth the next morning.

(14) Now it's a hard job making an old play seem fresh without coming across as gimmicky , especially when it's been performed for nearly four hundred years.

(15) Product innovations, and not short-term gimmicks should be used as devices to improve bottomlines.

(16) These actors forge a nice bridge between the two shows and their appearances never feel like gimmicks or stunt casting.

(17) At children's parties you have acts like magicians and balloon-benders; at adult parties you have gimmicks to hold the guests' attention.

(18) Colourful stickers, festoons, bargain deals and a whole range of sales gimmicks are employed to lure customers.

(19) Candidates also promote online games and gimmicks to enhance fund-raising activities on their sites.

(20) It doesn't need gimmicks to attract youth, it needs excellence and, in particular, it needs excellence at international level.